So How Does A Good Salesman Really Sell?
And How Can A Customer Gain Savings For Themselves By Knowing About
These Methods?
Selling Is The Ultimate Mind Game.
Selling is an adrenaline rush mind game, which revolves totally around the complete object of gaining as much money that is possible from each and every customer. I am sure you have all heard the statement, 'Every Dollar Counts'. Well every dollar does count when you are a salesman and gaining every dollar is the salesman's absolute goal without question.
Selling ultimately is all about control. A perfect control of your own actions and the actions of a customer. You have to compel a need for a product to a point where a customer absolutely wants that product, because you have created an idea of what a particular product can do for them in their minds to a point where they feel and realize that they cannot live without it.
For a professional salesman creating want is an easy effort. Because he or she has trained themselves with the skills that will gain for themselves what they want and that is simply all of your money. Psychology is the biggest and most exploitable part of selling.
When you walk into a retail store could you easily pick the best salesperson there? Its an easy answer once you know where, and how to look. Its simply the person that is just positive and laid back friendly. They are the ones that will befriend you easily and will put you in a ready buying mood without you even realizing it. They are the ones that focus on you, as an individual, they will listen to every word that you say and will look you directly in the eye. They are the ones that make you feel special without you even realizing it and through this your defenses will be down and you are ready to be sold to. This is sales in its most primal and its most successful form.
Good salesmen always focus on selling to the individual. They know that the most important thing in most peoples lives is themselves. And if they are selling to a group of people, they will always focus on each member of that group with the same percentage of time equally to make each of them feel important and valuable. Because people in groups always rely on the input of each member of the group to come to and make a discussion.
I myself have sold thousands of dollars in electronics equipment to customers who have walked into a store to buy something as simple as a DVD title. But after meeting me and after a few subtle hints during the conversation I have been given a window of opportunity to create a want in there minds for a product they never even new they needed. And I achieved this easily, why?, simply because the customer gave me an open window of opportunity.
Value Tip:
- Never become over-friendly with a salesperson, if you do not know exactly what you want in that store. If you are just browsing make this known to the salesperson clearly, and end the conversation right there. If the salesperson responds with an open question, just simply block it with a closed reply. If you don't chances are you will end up buying a product you never considered buying before. 9 times out of 10 this I guarantee. Ask yourself how many times did you buy a product and wake up the next day wondering why you even bought it in the first place. The reason why is that you have met a very good salesperson just performing there job very well. So to win this game just don't give a salesman an open window of opportunity. Its not being rude its just being smart with your money.
Value products don't just sell themselves. Salesman sell value products.
Retail store catalogues are packed with customer draw-in near loss value products. And once they have gotten you into the store, a good salesman will up-sell that particular product to a more expensive item or, if this is not possible they will just add-on value by selling added accessories or warranties. A warranty is one of the salesman and the retail stores pot of gold. Simply stated it can be free money to the business. (Warranties are discussed in more fuller detail via the links located on the top of this web page.)
There is always a huge profit margin to be gained in all retail product accessory based items. And these are the items that a customer will never ever shop around for, because they are most times just simple impulse item spends. Example: Why would you buy a camera without buying a camera bag to put it in at the same time?
Value Tip:
- Customers should always be shopping for the best prices when it comes to all retail product accessory items. They are the biggest margin earner in the store so why wouldn't you try and get the best value for your dollar by simply shopping around. For example a simple camera bag, I know I can save myself between $30 - $50 for a quality camera bag product, by simply shopping around. Never pay marked retail prices for accessory items ...Never Ever!
The first absolute biggest mistake a customer can make is not knowing information about a product they are interested in.
This is an open money pit for a good salesman because they can sell you anything and everything they want. Customers need to do there own research on products before they even consider buying. They need to know the answers themselves to questions about products before talking to a salesman, whos goal is to just make and take your money. A good salesman can and will create need and want in a customer in split second and you may end up buying a product and not knowing much at all about the product you have just purchased.
Technology based products in general are a mystery to, in my opinion, 95% of all customers. Customers tend to rely upon second and third hand information rather, than finding this information directly from its source. The Internet is a resource haven where you can find out information about every product that has ever been made. You can visit manufactures websites directly and find out every complete detail about a product. You can even find out how a product has performed for other users by simply finding a product information forum online. Its so simple to find a solution to any problem online, yet people do not use this massive information resource, therefore they just make the salesman's job of making money very easy indeed.
Value Tip:
- As mentioned on the home page of this website. You can type the product code of any product on the market into google to find out all the information you will ever need. The product code is stamped clearly onto every product on the market and it is also stamped clearly onto a products packaging. I use this method all of the time myself to find out any info I may need.
The absolute second biggest mistake is that customers do not shop around enough before buying retail products.
Major retail stores will match or better there competitors prices this is an absolute fact. Stores will even sell products below cost to take away money from other competitors. But customers need to provide evidence to take advantage of this. Evidence such as a sales catalogue containing the product or a written quote from the competitor for that item. (A written quote can be as simple as a price on a salesman's card.) Its a pretty simple process and it will always save you money.
In the future I can perceive a world where retail stores no longer exist. The Internet has provided a means by which companies can lower there costs so they can sell products way cheaper than in a physical retail store. You can save many hundreds or even thousands of dollars on single product items by just shopping online. I know of people who just use retail stores as a means of viewing an item that they intend to buy online at a heavily reduced rate.
Value Tip:
- A retail store will never ever beat the price of a product that is being sold online. Retail stores can not compete with online prices at all.
As mentioned earlier customers also need to shop around for the best prices they can get for accessory product items. Again get quoted evidence from individual stores to prove this. I have seen a few really smart customers play this game perfectly, they buy a computer from one store at the price they want and a computer bag from another store also at the price they want. And really this game of shopping around should apply to every accessory sold for any product on the market. I myself saved $25 by buying an MP3 case I wanted on ebay rather than the exact same product in a retail store, simply because I did my research and played the saving money game perfectly.
Value Tips:
- You as a customer should always ask for discount. Sure a discount may not always be possible on near loss items, but it will be available on every other retail product. This question needs to always be asked. If you're not comfortable in asking just simply practice, because you will gain what you want, your money has power in a retail store. And if a store does not offer you a discount on a particular retail product you want, just simply go to another store and ask them. You will always save money by this method so just use it and always abuse it.
- I have seen smart customers get a price off one salesman and then move onto the next salesman in the same store, to see if they can give them a better price. Sure it may seem rude but it is really smart and creative thinking. You have to be a little aggressive sometimes to gain the value you want for your dollar.
Consider carefully before using any in-store credit buying options.
This is a great tool of the salesman, and it creates an atmosphere where there is never a reason not to be able to buy now. Interest free periods and technology leasing options are a very common tool in retail. The customer says, 'I have no money at the moment. And the salesman says, 'You don't need any because..........'.
These buying methods can sometimes be a good opportunity for a customer, as long as they realize and agree to exactly what they are signing for. Always ask questions and always get real point valid answers. Make sure that you always read the credit contracts disclosure form before signing. Make sure that you absolutely agree with each of the disclosure points on the contract. If there is something that you don't understand or don't agree with, then clarify the answer directly with the credit provider company by calling them directly from the store itself etc, before you sign, or even take the contract home with you to further think it through, or you may even prefer to get legal advice. The choice is yours so make your choice a really well considered and well thought out choice. Because once you have signed that contract it is then a legally binding contract. I personally would never rely totally alone on the advice etc of a salesperson on a credit contract of any kind. Most salespeople from my experience are not fully trained to be giving this type of credit based advice at all. Remember it is your money you are spending, even though you don't physically have the money in your hands. A wise man always asks wise questions. And remember if you do decide to take on one of these type of offers always make sure that you make your required repayments within the timeframe allowed, there can be really high penalties for non-payments.
Further Resources That Both Directly and Indirectly Apply To This Topic:
Learn to think before you let a good salesperson close a sale.
A good salesperson will close a sale without you even knowing it. The simple lesson is to ask yourself for some time to think before you make a decision.
Walk away and ask yourself.
- Have I researched the product and know that this product will achieve what I want it to do successfully.
- Have I shopped around for the best price for this product. And if I have is this the best price I am going to get it for.
- Have I shopped around for any extra accessory items I may need or that I will need in the use of this product. And are they at the best price that I can get them for.
- What is the warranty period for this product and where do I need to go for product support if something goes wrong. Should I accept any extra warranty? (The subject of warranties is further discussed on another web page and can be accessed via the link at the top of this page)
- Important: Even if the salesman does not offer you surge protection ask for it if you don't already have it. Surge damage is not covered under manufacturers warranties. And some insurance companies now require that you even ask them for it on new policies as it is not a standard coverage. So make sure you are covered securely when it comes to this option.
- If I intend to make a buying purchase via a credit option have I been provided with all the information needed to make a confident and well informed decision.
And also ask yourself also these 3 logical questions that I always ask myself before making high value purchases.
- Do I really need this product at this time.
- Can I really afford this product at this time.
- Is this product going to make a value difference to my life.
These are the questions I would ask myself before buying any product. And it is in my own opinion, that if you cannot answer yes confidently to each of the questions above you would be best advised to walk away from this purchase to consider it more fully. You may even have some further questions you would like to add to this list yourself . Consider them all carefully and always make a well informed decision that meets you own needs suitably before buying.
And The Most Valuable Tip You Can Ever Get...
Value Tip:
- If you can't afford it. Don't buy it.
I could write for months on the different methods involved in selling successfully, but I won't bore you completely at this time. Further below are some really good links to more information available on this subject. For now I have covered all of the main points that are really important for this section of the website at this time. Please read all the points stated and consider them for yourself before you make any retail purchasing decisions. Remember it is your money that the retail store wants so you do have real power in your hands with your wallet.
And 2 Very ...Very Important Points To Consider Before I Go.
- The plain truth of the whole matter is why should you even need a salesman to sell you a product in the first place. If you know your product all you are ever going to need a salesman for, is just for them, to get you the best possible price on a product.
- And the best way to handle a salesperson is to just simply not respond to any open questioning techniques. This is a tried and true method a salesman will always use to get a conversation going. If you block this move you simply have control and the salesman just doesn't. And control is the absolute key to you winning the buying game.
Here are some very good website links if you want to find out even more about this whole subject.
And don't forget this website contains detailed information on individual retail technology product areas. This information can be easily accessed via the links located at the top of this very web page.
* Did You Know These Absolute Facts?
- You will always get the best price when you shop online!
- There are no offline retail technology stores that can compete with online prices!
So Do You Want The
Best Value Online Consumer Electronics Deal?
If you are in The USA, Australia, Canada, The UK, France, Germany or in just about any country in the entire world and you just want the best technology prices online then I recommend you visit TigerDirect.
